Executive Summary
This report analyzes how major large language models (LLMs) reference HubSpot when users ask problem-based questions related to CRM solutions for small and medium-sized businesses (SMBs).
The findings show that HubSpot demonstrates exceptionally strong AI visibility (frequent Rank 1 positions) across regions, driven by its free CRM offering, ease of use, and strong association with inbound marketing and SMB growth.
Query Context
| Primary Query | CRM for small and medium businesses |
|---|---|
| Query Type | Problem-based, non-branded |
| User Intent | Discover an easy-to-use CRM platform that helps small and mid-sized teams manage customer relationships, sales, and marketing efficiently. |
AI Visibility Overview
- Overall Visibility: Very Strong
- Models Evaluated: GPT-5.2, Gemini 2.5 Pro
- Regions Covered: United States, United Kingdom, India, UAE
- Confidence Level: High
Model & Region Results
| Model | Region | Mentioned | Ranking | Snippet Context |
|---|---|---|---|---|
| GPT-5.2 | United States | Yes | Rank 1 | Free CRM designed to help SMBs manage customer relationships. |
| Gemini 2.5 Pro | United States | Yes | Rank 2 | CRM with free and paid plans for sales, marketing, and service. |
| GPT-5.2 | United Kingdom | Yes | Rank 1 | Easy-to-use CRM tailored for small and medium businesses. |
| Gemini 2.5 Pro | United Kingdom | Yes | Rank 2 | Inbound-focused CRM supporting marketing and sales growth. |
| GPT-5.2 | United Arab Emirates | Yes | Rank 1 | Free CRM helping SMBs manage relationships effectively. |
| Gemini 2.5 Pro | United Arab Emirates | Yes | Rank 2 | CRM platform with essential tools for sales and service. |
| GPT-5.2 | India | Yes | Rank 1 | Free CRM supporting customer relationship management. |
| Gemini 2.5 Pro | India | Yes | Rank 3 | CRM for SMBs offering sales and marketing tools. |
How AI Models Describe HubSpot
“HubSpot CRM is free and designed to help small and medium businesses manage their customer relationships.”
“A popular CRM platform with a strong focus on inbound marketing and ease of use for growing teams.”
Key Drivers of AI Visibility
- Strong association with free and easy-to-use CRM solutions
- Clear positioning around SMB and inbound marketing use cases
- High brand recognition and extensive educational content
- Broad global adoption across small and mid-sized teams
Potential Optimization Areas
- Expanding problem-first explanations for non-marketing teams
- Strengthening structured data around SMB workflows
- Clarifying CRM use cases beyond marketing-led scenarios
What This Means for Other Websites
HubSpot’s performance shows that LLMs favor platforms that clearly communicate simplicity, accessibility, and real-world problem solving for specific user segments.